Newsletter study – important information for newsletters mailers after the publication of this study well over 1,000 newsletter will be been subscribed to, analysed and tested. The goal is to depict a more than realistic picture of the most important German Newsletterherausgeber. The study reveals which strengths and weaknesses have current newsletter. The newsletter are explored using a checklist of over 30 points. Read here already about the main evaluation criteria of eMail marketing study 2010: following formal aspects will be considered in the newsletter study: – the findability of your arrival and the reporting forms – the findability of the newsletter archive – the ease of registration process – form of the address generation – the user-friendliness of the login process – the format in which you send your newsletter (see table, column N) – reference to the frequency with which will be shipped – the sender as a personal touch – there is a table of contents? -The layout is good and suitable to your website – the layout is good and fit to your website – a phone number is specified in the imprint – privacy is respected (no additional required fields) – existing notes to data sharing – be adhered to the rules of data minimisation – the ways of the Linktracking be used – technology and implementation (danger SPAM-?) Also the following substantive aspects are assessed and analysed: – the subject line creates attention and trust – personal address – personalization – direct link to offer information (deeplinks) and info links – links to customer services and opportunities for interaction and that is only an extract of the most important criteria. Sign up now for free and get study the eMail marketing 2010 show for free as an eBook: author: Alexa van Gato.