Long ago I was looking for a serious study that you throw statistics to analyze in terms of age, activity, which is what more is done on the Internet and others, as a means to make a study of target or target audience, although with its own study reserves in particular in this article will see a study by Interactive Advertising Bureau (iab) and Televisaa study conducted by Millward Brown enterprise digital media consumption. Although this study was conducted in Mexico, we can use the data at the global level, since access to pages and services we, is the same in the majority of countries, except very few special cases in this document they showed two interesting trends: download videos took greater weight in the activities users perform on the Internet and social networks are gaining ground in the country. Data of how the data were collected: the size of the sample was 1,292 Internet users and information from collected during the month of July 2010. The age ranges were divided in the following way:.