So it should not necessarily at X “Makeup set as top offer in the newsletter appear about Mrs Y maybe would rejoice audiences want to directly be addressed, by a well maintained database and data mining” can be realized. This method detects patterns in databases and automatically summarizes for example interest or gender groups. 4. the subject line short, but important: the subject line is a small, but even more dangerous stumbling block. Recently len rosen sought to clarify these questions. She must be made appealing, but not sensational, short, but informative. Who here not the diligence exercise allows, runs the risk that his newsletter by the spam filter is sorted out or perceived by the customer as uninteresting, and deleted unread. 5.
the evaluation of the newsletter has been sent and then? With shipping, the process is by no means complete. Because: the newsletter at all when the customers arrived? This also opened it or deleted unread (open rate)? Has the customer of link in the newsletter ticked (response rate) or redirected him? Out of these Information strategies for the continuity develop campaign that significantly improve their efficiency. Neglecting the so-called Kampagnentracking”, there is a risk to repeat mistakes and to decline in the standing of the Subscriber. These five examples make clear: E-Mail Marketing is a complex marketing instrument and requires also an in-depth marketing expertise as well as technical competence. An email newsletter campaign must be well-designed and professionally planned and then is a real asset to any company. Contact: Sarah Buder Tel: 0711 / 248 490 25 fax: 0711 / 248 490 29 E-Mail: marmato – success with direct marketing with over 150 customers and millions of newsletters we are one of the strongest agencies for E-Mail Marketing in the German-speaking world already. We ensure the successful and professional marketing of your services through expertise, hard work and great passion.