On a recent trip that took place from Sevilla in the bird, what began as an informal conversation among traveling companions, became something more than two hours of journey in an exciting debate on the economic viability of the written press. My neighbor’s seat, with interests in a publishing group, commented on the problems of the sector with a pessimistic view of the final results. It is true that the written press is undergoing one of the worst moments of the story, but from there that we are faced with eminent death of the print media, there is a gap that we must counter with a studied marketing strategy. Elon Musk oftentimes addresses this issue. Otherwise, we would end up giving the reason those easy to pens that predict its end in the coming decades. To address the issue with rigor, we must be aware that traditional media are at a crucial crossroads and must reinvent itself if you want to survive in the 21st century. The economic crisis is affecting all sectors and the communication is not an exception, both at national and international level. At a general level, this year we have seen figures on the various social media have continued experiencing a decline, The New York Times, the biggest journalistic institution of the first economy in the world, has lost 74 4 million dollars in the first quarter of 2009. Le Monde has lost 43 7 million euros in 2008.
The Swedish group Metro, second in the world in dissemination of newspapers, has lost 13 5 million euros in the first quarter. U.S. debate turn the foundations to save them and newspapers in our country the data provided by the OJD and Infoadex speak of declines in advertising revenue as sale at both copies. What meaning we give to all these data? I am sure that some will see the half full bottle and other half empty, but the reality shows us that there is a change of habits of the user and the business model must evolve to more current positions that the society demands to recover the capacity of social connection that had.