A time that, it makes possible the permanence, the continuity, the displacement and the transformation of the man and its reality, since this mediation is necessary between the citizen and the natural and social reality for the functioning of the social structures. Orlandi (2005), affirms that the symbolic work of the speech is in the base of the production of the existence human being. Therefore, beyond making a reflexiva aluso on these aspects of the language in the speech, we will lean over in them by means of this thematic, in order to desvencilhar ' ' to make autnomo' ' of the man on its daily one before the social boardings. From this look, our general objective is to investigate until point the implicit ideologies in the language and the speech take the possible evidences that induce the apparent alterations of sensible of the speech in a context, when reflecting on the relevance of the listening and the minute comment of the facts and its analogies and what they have presented in the current context of emancipation of the ideas through the languages. Through the specific objectives we intend: to show to the power of persuasion of the speech and the language and its relation from local journalistic programs; to reflect as the society (reverse speed) constructs the symbols spread through the diverse medias and as this if it becomes instrument for the intensification of the stigmata and, also, to analyze through the communication medias (Rdio/TV) the relevance of the speeches and as each one is directed in one production of ideological direction. Being thus, ahead of the parameters that had been presented in the significant idealizao of this work we justify our conception of judgment in approaching the estigmatizao as product of consequence of the actions and manifestations human beings in the society and from it. We intend to evidence the possible causes and effect of mistakes and/or evidences in the interpretation of a speech, as well as notifying estimated that they lead to this divergence, when considering itself study of the space between lineses ' ' of what he is not clearly explicito' ' in the speech or the communication.