The Ita guideline its performance for principles that support its model all organizacional. Throughout the time, four basic values, associates to the culture of the Ita, had defined the nucleus of the corporative identity of the company and if they had become the foundations on which the Ita constructed its way to act and of if relating: The humanity – the respect to the human being. The ethics and the respect to the laws. The progress – the vocation for the development. The objetividade – the rational solution of the problems. The Code of Ethics, widely spread internally and external, reflects these values and composes a set of instruments of stimulaton to practical its.
Vision the vision defines what the company longs for the future. Thus, it includes its ambitions and aspirations, with the objective to involve and to compromise all the integrant ones of the organization to reach the traced goals. The vision of the Ita Bank is, therefore, to be the leader Bank in perennial performance and, admittedly ethical solid and, being distinguished for motivated, compromised teams with the satisfaction of the customers, the community and the creation of competitive differentials. Since its launching, in 1992, the Ita Vision searchs to synthecize the results that the Bank wants to get in the long stated period, so that all can concentrate efforts to reach the considered objectives. In the last decade, these objectives had been reached and what they were challenges had started to be new forces of the Ita. The evolution of the Ita, in set with important changes in the society and the financial market, had demanded to understand the new challenges and our way of looking at for the future. Therefore, the revision of the text was a careful process and participativo, initiate in 2004, that it counted on the important contribution of many collaborators and allowed in them to arrive namely at this new text – that keeps the basic commitments of the first Ita Vision: ' ' To be bank the leader in performance, solid and admittedly trustworthy, being distinguished for the aggressive use of marketing, advanced technology and for teams enabled, compromised with the total quality and the satisfaction of clientes' '.