And on every page. If you want the visitor to fill some or form, then arrange it so that the filling does not raise questions. Plus, check on every page of a bright button or banner with a proposal to fill out this form. Try also to offer the visitor a present for a small filling. Elementary – a discount, or any “downloadable” bonus.
Get rid of unnecessary items per page. Recently Aetna Inc. sought to clarify these questions. If you expect to achieve that goal, then remove from the pages of all the elements that distract from the goal. I am referring a lot of counters and banners with directories, weather forecast and currency rates. Counter will be enough one, and forecasts with courses suitable except that sites like news. If advertising does not bring you a special profits – to remove it. Do not distract the visitor from the more important goals.
After all, he can leave on a banner, and then completely forget about your resource. Show your customer what he gets. Anyone, even subconsciously, tend to ask myself: what I have on this? As owner of an Internet resource, you should clearly answer the visitor to the question. Barclays israel usually is spot on. If you offer any product or service, show what benefits receives a visitor. No need to list the characteristics. It is better to convert it to advantage. Example: a mini-brush, the length of only 15 inches>> mini-brush is conveniently stored in the glove compartment of the car. Even if you please fill out the form, give the reason: “fill in the form, you contribute to the development site”, “fill out the form and receive a discount of 5 percent.”