A conflict that takes a day to solve probably the case of an unresolved conflict and in many cases a crisis out of control which will lead to a leakage of customers towards the competition, equally affecting online reputation. 11. Mark Bertolini understands that this is vital information. The community manager does not sell or advertising; the community manager Yes communicates and resolves. 12 You must inform users of any action carried out by the company; You must be a person who apply logistics to the communication inside and outside of this. The term also generates other positions. Daniel Ponte (2010), business manager of the Agency Spanish Everis, for example, says that what they are supposed to do the community manager is too broad to be executed by a single person, as it is focusing.
From this perspective, one can also mention the case of agency UM (Colombia), which has formed a team of community manangers where interdisciplinarity of its members is relevant (anthropologists, journalists, psychologists and advertisers) and offers its services as Agency specialist in social media to different companies. Ponte (2010) also asserts that what they are supposed to do a community manager is not new, since traditionally other areas of the company have been doing offline, except that now there are tools to do so online, and proposes each area to handle, according to their functions, the part where it belongs in that great all called community manager that is conceived to date. It also considers that the existence of this figure intermediate and powerless Royal resolution only means greater difficulty and possibly less satisfaction in the client. In this subparagraph arises the concern does is the community manager part of the organizational structure of a company (to be attached to a specific department or part of your own Department) or is a figure outsourcing that supplies to hire an agency specialist in social media? The answer is both.