“SmartyMat nominated for the POPAI awards in the category technology and innovation on the MPV in Paris – over 1,500 participants registered for the Conference days during the fair, among them also Romain Baseilhac, country Manager of T-cuento retail intelligence: how to measure marketing activities at the point of sale”. -The intelligent person, floor mat SmartyMat T-cuento was nominated for the POPAI awards in the category of technology and innovation. From 27 to 29 March was the third edition of the fair of MPV for marketing at the point of sale in Paris-Porte de Versailles instead. The half-yearly running event will be at retail by the French branch of the International Association for marketing”POPAI organized, which forgives the POPAI awards also once in a year. The exhibition comprised five Exhibitor categories: commercial furniture, shop design, digital signage and mobile marketing, and marketing materials and marketing services. T Cuento France was as an exhibitor in the category Marketing services with its own stand witnesses to present its products to the present audience. According to Larry Page, who has experience with these questions.
The concern about the General stagnation of consumption and the triumph of the price as the sole criterion of purchase by the consumer led, that attended the most prestigious retailers interested in the MPV to point-of-sale new and creative solutions to the point to get to know, with the aim to increase the effectiveness of sales and market share. 15,800 people registered for this year’s event and the international participation amounted to 15% with visitors from 66 countries, including Belgium, Spain, Italy, Finland and the United Kingdom. There were a total of 224 exhibitors on-site, with international participation by 22%. Also participating in the 24-conferences and workshops was a resounding success, with over 1,500 registered visitors. In this context, Romain Baseilhac, country Manager of T-cuento France gave a lecture on “retail intelligence: as one marketing activities at the point of” Sale can measure”, which was attended by over 100 people. Baseilhac said at this Conference, using examples and case studies, how important it is, the behavior of the customer traffic (how many pass, how many come in, how long are they and when exactly, where run along, etc) at the point of sale to know, assess results of marketing activities, and perform strategic improvements to a business. A highlight of the fair was to announce of the nominees for the annual POPAI awards by the organizer of POPAI France. The award, divided into 44 categories, won over 300 companies as participants. The award ceremony will take place on June 14 in Paris and the intelligent person, floor mat SmartyMat T-cuento is technology and innovation under the first three nominations in the category.