Company Values

In accordance with Fleury (2002) in general, the more common visible symbolic elements are: Values? they are attitudes that the company understands as primordial to get the success. It functions as an aiming for the collaborators. Examples: satisfaction of customer, transparency, quality, innovation among others. Beliefs? everything is mentioned to it what it is had as true by the company and that it passes to be considered valid. Rituals, rites and ceremonies? are planned events that occur inside of the organization, making with that the culture if becomes more visible.

Example: processes of integration, admission, awarding among others. Estrias and myths? they are narrations regarding facts? true or not? that they had occurred generally in the company, counted for older people of the organization. Taboos? it is everything what it is had as not allowed inside of the company. Examples: act of contract of people of the same family, namoro between fellow workers, among others. Heroes? they are people who had inside made or make history of the organization by means of actions that fortify the company. Norms? they are rules that dictate the considered behavior correct waited for the company, who the collaborators will have to follow. All these elements are part of the organizacional culture that helps to keep the company coesa. The organizacional culture inside possesss a series of important functions of the company who perhaps only can be understood by the people who are inserted in this scene they try and it.

However, the same one also can become a difficulty for the corporation. According to Fleury (2002), in globalization times, where the companies look new markets, where they establish or carry through alliances, the subject intercultural management assume great relevance. Cultures very closed and taken root can suffer a process from adaptation, for example, in the process of merger and acquisitions of companies: what it could be seen as financial advantages, high profits, cause shock of cultures.