Psychographics marketing is based on another important observation and understanding of your prospects, this is the study of people under the influence of environmental and demographic factors. Factors such as age, marital status, ethnicity, religion, race, beliefs, collective, local trends, needs and local demands. It's just knowing how beliefs and the environment surrounding a given society will influence the time to secure your products. Observe without actually taking anything, just trying to understand your communities and networks can help you immensely to find you in those places on the Internet where people who need you to locate you. Real Needs After devoting the proper time to observe your reasoning and any network environment, you'd find face to face with the real needs of those communities. Knowing these factors would automatically put you ahead of the race.
There are major needs as we know in humans as food, water, clothing, shelter. These are called survival needs. There are considered secondary but important needs such as houses, cars, tel., Etc. And there are needs that are created exclusively in the collective mind of a specific region or community, such as hobbies, beliefs, tastes, etc. These people who share the same needs tend to cluster in communities, either physically or virtually. There are many communities today who share the same needs interacting virtually, and many of them do in real time on the so-called Social Media such as forums. To make your product or business efficiently would have to investigate what these social media or virtual communities are in need of what you have to offer and "Delivering Your Solutions" there.