Reuter brings your bathroom on your toes – commercials run in the prime-time Monchengladbach January 5, 2012 new year, new bathroom: after the successful TV campaigns of the past year the Reuter bath shop launches in 2012 with fresh, humorous spots for the online purchase of bathrooms. Although online trading in Germany already established and now is a billion dollar business, some people know yet always to benefit not the many benefits of online-bathroom and Amaturenkaufs. “This is the third major campaign comes in: Reuter brings your bathroom on their toes” is the clear message of the Monchengladbach company which is one of the largest specialist and online retailer of bathroom culture in Europe. At the heart of the various spots the already typical now for Reuter opponents are”sanitary objects for the bathroom as faucet, basin or bathtub, which attract buyers on the benefits of online buying: cheap prices, short delivery times, extensive range, high availability. In a second In February, the advertising for specific products follows flight. Everything for the bathroom by Reuter bath shop: commercials run in the prime-time run the spots on high-reach TV channels such as RTL, SAT 9th January 2012.1 or VOX. This time we have opted for a prime-time approach.
The experiences of our past campaigns have shown that this time just for us represents the case as very effective as online shop”, explains Marketing Director Daniel Goertz. The spots also on their own website are simultaneously (www.reuter-badshop.de/ reutertv) as well as on the YouTube channel of Reuter’s bath shop. The campaign is accompanied by brochures and advertisements in high-circulation succinctly. Has developed the Hamburg agency Jung by Matt/365 the spots, media makes OMD. With TV campaigns of the past year we are very satisfied”, sums up Daniel Goertz. An independent market research certifies that increased brand awareness by about 20 percentage points. According to Otto, Neckermann and Amazon Reuter is most commonly used in fourth place spontaneously as online shop with products for the bath called. Reuter bath shop, leading fittings, bathroom furniture, showers and bathtubs to the best-price-guarantee, thus the leader counts special provider for bathroom.
Always good advice when it comes to the bathroom with its multichannel approach, Reuter bath shop provides already for years that customers can design their dream bathroom at attractive prices. In addition to the extensive online shop, customers have also the possibility to check products for the bath and quality in the two exhibitions in Monchengladbach and Gundelfingen (Fribourg) personally. Who has this opportunity, can comfortably phone advice and daily until 22.00. As a customer also chooses the order is done always online, no matter whether at the exhibition or by the domestic sofa. An offer that know to appreciate more and more customers, so the company could expand strongly in the past few years. About Reuter bath shop founded in 1986 Monchengladbach Reuter GmbH company is with over 150 Employees of one of the largest specialist online retailer of bathroom culture in Europe. The online store opened in 2004, is one of the European most important in its segment. Facilities include toiletries such as bath and sink, faucets and bathing facilities as well as home accessories, garden furniture and design lamps. In his TuV certified online shop offers Reuter with 500,000 articles unsurpassed plenty of range of and their constant availability, combined with expert technical advice and competitive online prices. Managing Director is Bernd Reuter. The text in digital form and a press kit can be found under: press / press contact Daniel Goertz Reuter GmbH cooling Hof 2 41169 Monchengladbach Tel.: 02161/3089-0